Making your Personal Brand
In today’s business world, our customers and candidates have numerous choices - so how can you position yourself and be visible to be considered seriously.
Positioning as an expert is an integral part of our positioning especially for solopreneurs and professionals from the Financial Services. The emotions, imagery, and associations we create, connects us with people as a professional. This process has to be well thought out and planned before execution.
The biggest challenge is to create visibility effectively. This means we need to use multiple methods to enhance our visibility to connect with the right community of people and reach our potential customers. How can you position yourself and create that visibility through online and offline communications that give you the maximum number of opportunities to connect with potential customers?
Our “Pathway to Creating Visibility around your Personal Brand" is a tested and proven strategy that provides the key components needed for solopreneurs and leaders in the Financial Services to position themselves as experts, connecting with the right community, and use online platforms and tools like Video and Audio Podcasts and Live Chats to achieve this.
POSITIONING AS AN EXPERT
We all want to know how to be seen as an expert in our fields. The answer to this question is similar to plan and act on intentional directions will allow us to be omnipresence where people see you everywhere around your topic as an expert as you grow into the ultimate expert in your field.
CONNECTING WITH THE RIGHT COMMUNITY
Consider whom you associate with as your tribe, your resource pool, the networks you connect with are in your life. They influence you, and you influence them. Many people including your followers are observing you so how do you create these communities that are aligned with your positioning and focus?
VISIBILITY THROUGH STRATEGIC CONTENT PLACEMENT
The creation of content is only the beginning. Your expertise needs to be seen in the right place to demonstrate your expertise to others, especially connections with influence. How can you have strategic content placement without creating your own content and creating online platforms to create visibility?