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The power of storytelling allows us to differentiate, connect, and influence. Tell the story of your unique value proposition and the impact that you are making in the world to create your visibility. It’s not enough to have a quality product or service but you need to know how to talk about it in a way that differentiates you from the crowd.
This is why storytelling creates Visibility around your Personal Brand.
It’s more effective to focus on making your Personal Brand thoughtful, memorable, rather than throwing facts, statistics, and testimonials at your audience. It’s an art to wrap a message into a story that transports people, simplifies information, and provokes an emotional response and it will always be uniquely you.